Clovis Community College
 eCampus

Summer 2009 Schedule

Course: MKT 201
 
Call Number: 20138
 
Title: Principles of Marketing
 
Credits: 3
 
Text: Text Book Information Available
 
Description: Introduction to methods and strategies required for the exchange of goods and services. Topics include the social and economic environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion, and distribution. (NMCCN MKTG 2113)
 
Syllabus
 

 

Last updated: Fall 2008
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