Clovis Community College

Summer 2009 Schedule

Course: MKT 201
Call Number: 20138
Title: Principles of Marketing
Credits: 3
Text: Text Book Information Available
Description: Introduction to methods and strategies required for the exchange of goods and services. Topics include the social and economic environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion, and distribution. (NMCCN MKTG 2113)


Last updated: Fall 2008
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