Brand Standards

Purpose

Our brand reflects the values we possess and the experiences, stories, and emotions we hope to invoke with various audiences.

Please keep in mind that our brand is one of our most valuable assets on our campus. These brand standards are designed to ensure consistency when we interact with college constituencies and the public. Remember that each of us at Clovis Community College has a role in presenting the CCC brand to the public in order to have a positive impact as ambassadors. We all share a common mission in representing CCC by supporting our students and surrounding communities.

Download Brand Guidelines

Overview

Logo

The Clovis Community College logo represents us, and is vitally important to our brand. It acts as our face and signature, a stamp of quality. It is our main tool to send a consistent and controlled visual message of who we are, and in order to maintain this consistency, a few simple guidelines should be followed.

Logo Files

Typography

When used thoughtfully, typography becomes a fundamental brand tool that helps achieve a unique and consistent look across our materials, adding visual meaning and communicating our message quickly and clearly.

Color Palette

CCC’s colors are a distinct and crucial part of our identity as they make our brand instantly recognizable. When applied consistently, our brand colors provide a strong visual link across various materials and communications and set our organization apart from the competitors. These colors have been designated to give you a wide array of hues to choose from while complimenting the official CCC branding.

Our Primary Palette

Business Cards and Other Items

Business Cards/Name Tag

  • A marketing help desk ticket will need to be completed for a business card and/or name tag request with the following information:
    • Business Card: name, title, phone number, and email (firstname.lastname@clovis.edu)
    • Name Tag: name, title
  • A requisition for a purchase order to Zip Print & Design must be completed.
    • The cost for 250 business cards will be $36.00.
    • The cost for a 1x3 name tag with magnetic back is $21.75.
  • One of our staff members will be in touch with a proof to the person who has requested for approval. 
  • Once proof approved by employee, the information will be sent to Zip Print & Design in Clovis. Turnaround time after Zip receives is 7-10 business days. Our office will deliver them to your department once they are ready.
  • A requisition for a purchase order to Zip Print & Design must be placed at the same time the marketing help desk ticket is created. A business card or name tag will not be sent to Zip without a PO# established. 

Name Plate

  • A requisition for a purchase order to Zip Print & Design must be completed and include the name requested on name plate.
  • The cost for a 2x10 name plate is $17.50. This does not include the name plate holder, which will need to be purchased separately through office supply vendor.
  • No marketing help desk ticket is required.

 

 

Submit a Project for Approval from Institutional Advancement

Contact Info

Institutional Advancement

Room 127
holcombn@clovis.edu
575.769.4131

Hours of Operation
Monday-Thursday: 8:00 a.m. to 5:00 p.m.
Friday: 8:00 a.m. to 4:30 p.m.

 

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